Dr. Amit Kumar Srivastava, CEO

Indians are known for their love for food, whether desi or global. For long, pizza has been winning the hearts of Indians across age groups, but the pizza companies mostly stick to metros and Tier-I & II cities leaving the Tier-III & IV cities high & dry. Realising this void, Dr. Amit Kumar Srivastava left his cozy job to bring the youthful tastes of pizza to these places, but with an Indian-flavor twist, hence founded Go69 Pizza in Lucknow in 2015 with just Rs.8 lakh capital. Dr. Amit is an MBA & PhD by qualification and was working in the multinational financial institution, but the inner entrepreneur inspired him to pursue something unusual but significant, which led him to start the venture.

With a vast variety of products that fit the pockets of a common man and a tag line ‘India Ka Pizza’, Go69 offers exactly what an Indian foodie demands from a pocket-friendly brand. Today, this

desi (indigenous) pizza brand is well known for captivating customer’s heart & taste buds with its collection of Pizzas in Veg/Non-Veg Assortments, Grills in Veg/Non-Veg, Veg Rolls, Garlic Bread, Pasta, French Fries, Fried Chicken, Burgers, Soft Drinks, Juice, Ice Creams, Hot/Cold Coffee, and Shakes.

"The ultimate vision of Go69 Pizza is to stir the mindset of the Indian youth and investors by showing how lucrative a home-grown pizza brand can be"

Enforcing & Expanding Indian Brand
“The ultimate vision of Go69 Pizza is to stir the mindset of the Indian youth and investors by showing how lucrative a home-grown pizza brand can be,” says Dr. Amit, CEO, Go69 Pizza. “With a keen marking understanding, supreme quality, pocket-friendly prices and a passionate team, we are step ahead towards revolutionizing the QSR space,” he adds. QSR has an advantage of scaling-up quickly with a franchise model & risk sharing coupled with abundance of available cheap manpower.

Go69 has already joined the ambitious franchise journey. The company’s franchise model called 'No Royality' makes it franchisees more compelling & profitable. The model is very simple yet unique &

specially designed to make individuals self-employed. It allows anyone to join the company as a franchisee with a very small investment and almost zero risk, as all the operations are managed at franchisor level. “In my opinion, the franchisee needs only three things to succeed, first is investment, second is sincerity towards business and third is adherence with franchise protocols,” states Dr. Amit. “We take brand fee, cost of machinery and cost of raw material initially. Going forward franchisee needs to buy the raw material from us and needs to pay for that only, he/she need not to share profits with us,” he explains. Additionally, Go69 does audits and quality control checks on a monthly basis and launch new products every quarter to keep the brand exciting.

Starting its journey from Lucknow, Go69 is currently present in eight states with more than 35 outlets, 20 internal & 150 external employees in Tier-II, III & IV cities. Currently, Go69 is focused on broadening its outlets by reaching 50 in numbers by this FY and 100 by the year 2020, and 500 outlets by 2025 spread PAN India. No wonder, the company is gaining goodwill with expansion and looking at creating a world-class Pizza brand that is Made in India.