Power Links: Offering Expertise to Handle Intricate Telecom Projects

V. Sankaranarayanan, CEOBestowing customer satisfaction is a herculean task, especially in a sector like telecom services where ‘satisfaction’ is originally defined by crores of end-consumers. Even the slightest of flaws in the execution can directly impact masses, which is why BSNL kept aside one of its projects – deploying 1200 pairs of copper wire in main arterial road of Chennai for more than a decade. But recently, Power Links – a Chennai-based provider of end-to-end Telecom, Electrical and Infrastructure services on-boarded this difficult project and accomplished it flawlessly within the stipulated time period, inscribing a perfect example of astute planning and quint essential execution.

Alongside deep telecom industry expertise, having a super-active Supply Chain Management (SCM) wing centrally managed through an ERP Software and small stores in every 100 KM distance, which reduce the time for delivery of materials, are the predominant game changers for Power Links to execute intricate projects to perfection. Not just BSNL, over the past decade, the company has built a prestigious customer ecosystem including major telecom operators like Airtel, Vodafone, Aircel, JIO, R.Com and OEMS like Samsung, Huawei, Nokia, Emerson and Eaton,
offering end-to-end project rollout (from Design/Planning to execution), operation & maintenance and consulting services.

We travel abreast of latest technology trends without compromising on the quality of service, which brings us business and assists us in establishing the brand name across the country

Quality & Customer Satisfaction – The Mantra
Driven by deep-rooted faith on ‘customer satisfaction’ and headed by passionate Telecom professionals who bring along more than 40 years of industry know-how, Power Links today encrusts the full spectrum of telecom operations, and thus fulfilling customer’s expeditions at a cheaper cost. In addition, the company conducts detailed discussion with the clients and suggests modifications, which culminate in providing mutually accepted, quick & economic solutions. “We take risky jobs and normally operate on low margin by following 100 percent ethical practices in execution, where profit comes as our last priority,” asserts V. Sankaranarayanan, CEO, Power Links.

The productivity of any service provider in the telecom industry is measured in terms of its field-force’s expertise and agility. Having decorated senior positions in giant telecom companies like Airtel and Alcatel Lucent, Power Links’ figure heads are well
acquainted with service gaps and every technology available in the segment, and thus prepares both field-force and backend team in advance, which in turn helps the company to involve in even the latest technologies of 4G & Fibre to home.

“We travel abreast of latest technology trends without compromising on the quality of service, which brings us business and assists us in establishing the brand name across the country,” adds Sankaranarayanan. Over the years, Power Links PRIME customer Indus Tower Ltd with whom we are maintaining infrastructure have endorsed the quality of its services several times by awarding Silver & Gold medals for consecutive years; PAN India Gold OME Award for the year 2012-13, PAN India Silver IME Award for the year 2015-16, PAN India Gold OME Award for the Year 2016-17, and Indus Partner of the Year 2016-17, being a few among them. With our main customer Indus Towers we had a humble start 11 years before with 200 sites infra maintenance and at presently we are doing arund 6000 sites in multiple states of India.

All Set to See the Future
Came into existence in 2006, and remained a Proprietorship firm till date with a 752 people strong workforce, Power Links is all set to become a Private Limited company. “We have improved our total turnover from Rs.2.81 crore in the financial year (FY) 2009-10 to Rs.40 crore in FY16-17, and will achieve our target of Rs.100 crore in the coming FY,” concludes Sankaranarayanan. As the Indian telecom market is anticipated to cross Rs.6.6 trillion revenue marks by 2020 –influenced by its evolution from a voice centric market to a data-centric market, Power Links’ target is well poised and highly achievable.