The retail franchise market, particularly within the packaged water sector, remains largely unorganized, with many players failing to adhere to the prescribed government standards. Recognizing this significant gap between unregulated operators and established category leaders, Rivlet International (RIPL) is committed to enforcing compliance with government-mandated regulations, such as those set by FSSAI and BIS.RIPL's mission is to elevate industry practices by bridging these divides, ensuring improved quality and safety across the packaged water segment.

“We have faced challenges in a predominantly unorganized retail franchise market, where many competitors fail to comply with government-mandated regulations or adhere to proper taxation, including GST. These competitors often operate with lower costs, making it more difficult for startups that adhere to all government standards and regulations - to compete. However, we remain committed to upholding these regulations and maintaining the highest standards of quality”, shares Sarthak Jaitly, Director.

State-of-the-Art Automation

The company specializes in packaged water, offering a range of SKUs including 200 ml, 250 ml, 500 ml, and 1-liter options. In addition to this product distinction, the company has built a robust infrastructure that enables it to cater to a wide range of customer needs, from small to large quantity orders. This flexibility in service has

contributed significantly to the company's success, ensuring they meet diverse customer demands efficiently.

The firm ensures a high-quality customer experience across all franchise locations by utilizing state of-the-art technologies and fully automated machinery in factories and franchise operations. This advanced automation ensures that the production process remains completely handsfree, significantly minimizing the risk of contamination or adulteration. “As a result, RIPL consistently delivers clean and high-quality packaged water that meets stringent quality standards”, says Sarthak.

While RIPL has consistently understood and met customer expectations from the outset, they have recently launched an innovative new category under their main brand, 'OAS'. This offering features natural water sourced directly from pristine mountain regions, where no reverse osmosis (RO) or additional processing is required. This natural water is rich in minerals and caters to a niche market, emphasizing hygiene, purity, and the health benefits of naturally enriched water. This new product line further enhances the company's commitment to providing premium, high-quality water to its customers.

RIPL's products will be available across major modern trade outlets, further broadening its reach

IRIPL has recently focused on expanding into modern trade, building on its established presence in general trade and institutional markets, including partnerships with several five-star hotel chains. The company is now actively engaging with major modern trade brands, aiming to expand its customer base and increase its visibility. Soon, the products will be available across major modern trade outlets, further broadening their reach.

Highlighting the notable success, Sarthak says, "When a well-known YouTuber from the United States, during a stay at a five-star hotel in India, encountered Rivlet's product, In a live video, the influencer praised the aesthetic appeal and refreshing quality of our bottled water. This unsolicited commendation, especially from an international figure, was a proud moment for the brand, reinforcing its commitment to quality".

Looking ahead, RIPL is preparing to introduce several new initiatives. The company is expanding its product line by launching a new brand of natural water. Additionally, the company is extending its geographic reach beyond North India to include the western parts of the country. The company is also broadening its beverage offerings, recently introducing a club soda, which is currently in its initial stages. The company is excited to continue its growth in this category and launch more innovative products in the future.