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Solitario: Where Sustainable Luxury Meets Exquisite Craftsmanship & Modern Elegance

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Ricky Vasandani,  CEODespite the ongoing ‘digitization’ phenomenon and the continued competition from the e-Commerce sector, the retail industry has retained its charm and continues to thrive even today. Driven by the humongous population and this rising class population, the Indian retail sector contributes 10 percent to the country’s GDP and is currently the fifth largest market in the world. Boston Consulting Group’s recent report projects the Indian retail market to reach $2 billion by 2030. Due to such fertile conditions, an increasing number of individuals now want to pursue retail business as a potential career.

Helping such individuals jump onto the retail bandwagon and make the most of this business opportunity with minimal risk are the retail franchises that provide such individuals with the necessary support and resources to successfully run a retail businesses under franchise brand’s name. Solitario is one such well-established retail brand in the diamond jewelry segment that has earned the reputation of being among the most secure and reliable franchises for people to partner with and begin their retail journeys.

Ricky Vasandani (CEO), Satish Daryanani (Co-Founder) and the iconic Bollywood superstar Vivek Oberoi (Co-Founder) together started Solitario with a vision to bring ethical and conflict-free production
practices into the diamond business and provide customers with sustainable jewelry with bespoke and futuristic designs. Today, as one of India’s fastest growing lab-grown diamond jewelry brand, the company offers jewelry collections under three major categories – Earrings, Pendants and Rings. Keeping quality as paramount, Solitario is equipped with best-in-class machinery and latest technologies to produce high quality diamonds of all shapes and sizes. Additionally, each of these lab-grown diamonds is also certified by internationally recognized bodies such as Gemological Institute of America, International Gemological Institute and SGL Labs, assuring customers on their quality, authenticity and credibility.

Pioneering sustainable jewelry for a future built on unwavering ethics, our motto is to create heirlooms for future generations


“Our jewelry reflects the mindful values of a transformed luxury industry. Pioneering sustainable jewelry for a future built on unwavering ethics, our motto is to create heirlooms for future generations. With bespoke designs and unparalleled craftsmanship, our diamond jewelry is to be cherished and lasts for a lifetime. Our style is timeless, delicate and created for all occasions, but never at the expense of mother earth. So what you get is stunningly beautiful diamond jewelry which is uncompromised in quality, yet free of conflict!”, says Ricky Vasandani, CEO, Solitario.

Solitario currently has 13 retail outlets across India, one in Dubai, shop-in-shops in Spain, and two stores in Malaysia. Riding high on the success wave that it has achieving within such a short time frame, the firm is also offering franchise options for likeminded individuals. Some of the major advantages that the brand offers to its franchise partners include celebrity endorsement, unique product line, marketing partnership with Vivek Oberoi, comprehensive training & support, access to highend clientele, and most importantly, growth opportunities within the Vivek Oberoi network.

“At Solitario Diamonds, we are committed to revolutionizing the diamond industry with a focus on sustainable luxury. Our mission is to craft adornments that provoke contemplation, ignite passion, and enhance beauty without exploitation. Our principles blend with modern day designs, as we strive for a conscious world elevating beauty with integrity. Our franchise opportunity offers you the chance to be a leader in the luxury jewelry industry, backed by the expertise and reputation of Vivek Oberoi”, concludes Kabir Kate, Head - Marketing & PR, Solitario.