According to Statista, the global mobile internet usage is anticipated to grow 63.4 percent of the five million mobile population by 2019, thanks to the diminished gadget prices. This prodigious increase in the mobile penetration opens up a gamut of opportunities for various verticals to reach its customers more through phone. Foreseeing this niche growing industry way back in 2004, Ashish Srivastava, Anurag Srivastava, Amit Srivastava, Muktesh Narula and Rajesh Banerjee incorporated Pinnacle Teleservices Pvt. Ltd. to provide data services across the industry segments.

Considering the availability of resources, channels and the requirements of end-consumers, the organization initially started its proceedings focused on modems. But taking part in the evolution of the industry, Pinnacle became one of the game changers in telecom sector and the first & only Indian company to build its own SMS Centre (SMS-C)to serve the SME and enterprise customers, with an

innovative SS7 based platform. This unrivalled infrastructure equips the organization capable of hosting a live traffic of around 15 crore SMS in a day, clearly no prospect for a combat from peer group in the market.

Pinnacle’s bulk SMS service follows global data security standards and enables the delivery of customized messages for enterprises in a single click.

The Exclusive Offerings

Today, the company proffers integrated end-to-end solutions in platforms such as SMS, voice, mobile application, social media/mobile internet and radio frequency identification. The bulk SMS service that follows global data security standards enables the delivery of customized messages for enterprises in a single click, while the bulk voice call offerings include inbound & outbound IVR campaigns and audio conferencing. This IAMAI (Internet & Mobile Association of India) and Dun & Bradstreet Global Database member once came up with a useful service, Pinnacle's Child Care Card that worked as a boon to m-health stratum by proffering vaccination alerts for parents via SMS & voice calls. This impeccable service record brought the eminent,Aegis Graham Bell Award for the company in 2013.

Further more, in 2015, Facebook made a direct agreement with Pinnacle and brought missed call ads to the unique social media platform, exclusively for the Indian users of Facebook mobile app. The company has experience in leading political campaigns and engaging with government entities, throughout its 12 years of legacy. Nowadays, the customers are very cautious in amenity perception. Thus, we make sure a comprehensive review from them in contradiction with their ROI,asserts Rajesh, Director, Pinnacle. To realize this worthy service index to a larger extend, the company provides a wide range of admirable products to its customer ecosystem. This pre-eminent & magnetic work milieu along with easy customer support availability helped the organization to possess 50 major channel partners and over 6000 active clients till date.

Work in Progress

Currently, the company is having 140 trained people as its workforce that combines with five human pillars who manage & design the strategies to run the engine, and this matchless ally places the organization on top of the pack.We are trying to come up with some good mobile applications, where we can create a market place for multiple brands. And what ever we are doing as a digital telecom service provider, we need to integrate it to our existing domain, concludes Rajesh .The Pinnacle cubicles are busy designing mint strategies to take its products more into the global market.