Separator Frontier in Offering Uber Printing Solutions for Corporates

 By Avijit Mukherjee & Arghya Chakravarty,  Co-FoundersDigitization of retail experience is a new traction in today’s market. Even the commercial printers today are seeking digital store front to offer their services. It is the fragmented sector of India, where 77 percent of market is run by family run business and 40 percent of printing machine capacity remains underutilized. On the other hand, corporate customers dealing with agents (middlemen) are unable to access the real printers even after paying a higher price. These challenges create an invariable gap of about $36 billion in the printing market. Challenging this need gap, Avijit Mukherje, an experienced veteran of the printing industry and Arghya Chakravarty, who was spearheading the e-Commerce space for decades, joined hands to incept, India’s first B2B printing marketplace.

Founding had not been an easy task. The co-founders dually aver, “We travelled across country to test our Hypothesis in every market. Although there are nuances, we advanced with a key perspective to productize and standardize our offering”. Currently, it is one of the top e-Commerce platforms serving comprehensive business-printing needs, providing on-time delivery of right quality materials, functioning in eight cities across India.

This wonder intervention solved the multi-geography challenge by presenting a curated list of specialized printers across
India. It also exempted the clients from the tedious search for quality printers at commercial spaces. Realizing the need of supportive human touch-point alongside technology, for both corporate & SME clients, it provides a dedicated account manager and dashboard for concierge needs to take care of their account, questions, critical requests and others.

Ensuring that the clients are served with best-in-class printing solutions, provides a range of services from branding merchandise to gift, calendars and diaries which permit the buyer’s budget. provides a savvy web platform along with a user-friendly intervention to purchase the product of choice in four easy steps. First it will ask to choose the specifications (materials, finishing, and others), then artwork/document upload, followed by directing to a secure payment portal and lastly its reputed carrier partners will deliver the confirmed products at the door-step. is India's only B2B Printing marketplace for corporates & SMB, maintaining quality & timely delivery across geographies

Management of the purchase orders from different dealers is often difficult to manage especially for those at startups. is supported by a tech platform and dashboard to track the entire ordering process and keeping the corporate updated at each step till the order is delivered. Additionally, it has dedicated Request for Quote (RFQ) section, which helps the clients to broadcast the specific requirements across its entire printers’ network & in turn allowing the providers to pick up the task accordingly.

Watertight Quality Check-Points
In this unorganized market of printing industry, maintaining print & the paper quality poses to be the biggest challenge to maintain product uniformity. has standardized the printing process in even sizes. To check printing quality, the QC team uses pantone color matching procedure, run per unit of production. For paper quality, it uses GSM mismatch index. The exact readings of the product QCs are shared with the clients to maintain complete transparency in its services. Avijit adds, “We also do sampling and have our own operation head stationed at each centre, checking and sharing inputs with the central team”.

Since inception, has worked with several startups such as OYO, Go Mechanic, Rivigo and many more apart from serving CII and ACMA. Arghya concludes, “We are acting strong on the mantra of tech development to add more features offering seamless client transaction”.