Siliconindia Magazine

Cover Story

Plus 91: Connecting The Unconnected Via Creativity

Brands need a video marketing strategy that's an understatement. Video has become more important on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's the epicentre to a business’ outreach and campaign efforts, especially to its social strategy. It is fair to say that video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels. 2016 saw a surge in the popularity of video as a content marketing format. 2017 saw video rise to the top of the marketing tactic list.