Keventer Agro: Rendering Convenience & Nutrients to Customers through Frozen Foods

Sunil Kajaria,CEOOwing to the convenience sans the frets of preparation & culinary prowess, and year-round availability, the Indian frozen foods market is expanding at a CAGR of 17 percent. Rising urbanization, influence of western food culture and the preference shift to convenient food products requiring reduced preparation time have been the key enablers propelling the industry to a market size of Rs. 2618 billion by 2024.

With firm roots in the east, Kolkata-based frozen foods firm, Keventer Agro has established itself as a formidable competitor in the region. Boasting a massive infrastructure of 19 cold rooms across the East, a wide portfolio of 45 different SKUs and a presence encompassing the whole of Eastern India together with seven North-Eastern states, the firm has a deep-seated stake at all modern trade channels including Spencer’s, Big Bazaar and Reliance. Thanks to the proper & potent infrastructure and displays these superstores hold, the company’s frozen foods division is only getting warmer!

Fantastic & Fitting Frozen Foods for All Occasions
Catering to manifold tastes, Keventer manufactures over 45 frozen food products spanning frozen veggies, snacks, breads and meat. Astoundingly, all its snack food items are pre-cooked and require only heating, boiling or frying to prepare the dish and conveniently serve in minutes! Constantly upgrading, Keventer is looking to add frozen
Samosas and other Indian ethnic snacks to its product portfolio.

“Working with the most respected vendors in the industry to source raw materials, we have well established protocols and processing methodologies to ensure only carefully chosen and the best-in-class materials reach the production line,” emphasizes Sunil Kajaria, CEO, Keventer Agro Ltd. Moreover, the name ‘Keventer’ by itself has a lot of resonance with eastern Indian consumers, as the brand has a 130-year history of providing quality dairy and meat products.

An ISO & FSSAI certified company growing at an impressive rate of 30 percent YOY, Keventer aims at maintaining its pinnacle position in the East, while gradually expanding to the North Indian markets

Imposing Infrastructure & Networking Encompassing all Production Needs
Possessing one of the best food processing infrastructures in the country, Keventer owns an ISO 22000 certified 200-acre food park encompassing multiple food processing units at Barasat, West Bengal. Besides this, the organization also possesses a dry warehouse & logistics center of 400,000 sq. ft. for clients and partner companies. With a robust distribution network of 2,300 distributors, 35 super C/F agents and 150,000 retail outlets across the eastern region, the company is able to ship its products at the best possible temperatures. Its focus on excellence has received industry-wide recognition and the company has been awarded the ‘Significant Achievement’ award in cold chain management at the National Cold Chain Summit organized by CII in 2016 and 2017.

Enthusiastic to end the infrastructure crisis like lack of supply chain infrastructure and distributors with cold chain facility in tier-II & tier-III towns, Keventer is looking to expand to 19 cold rooms even further and wants to ensure that the General Trade outlets in Tier-II & Tier-III cities are able to receive the company’s products in the freshest possible condition. The company recognizes that the general trade segment is where the bulk of Indian business is conducted, and is taking pains to ensure that GT outlets are equally served with its portfolio of products.

An ISO & FSSAI certified company growing at an impressive rate of 30 percent YOY, Keventer aims at maintaining its pinnacle position in the East, while gradually expanding to the North Indian markets. And the pace at which it is expanding, the firm has set itself the ambitious target of reaching every significant market in Northern India and become one of the Top-5 Frozen Foods companies in the country within 2024.