Ashwani Wadhwa, Chairman

As consumers nowadays crave new ways to experience the old across multiple channels, businesses need to sell not just a product, but also understand and implement customer lifecycle management (CLM). CLM is generally considered to be paramount for any business organization enjoying the years of business success, because the quality of businesses extends beyond products and services to a customer’s every interaction with a company. Propounding such back-office functions is Noida-based Mas Callnet India, a BPO service provider, which has gained the respect of its customers by translating its access to all the cutting-edge tools and technology into deep value creation for its customers. This explains how this 2003-founded company has surged exceptionally to almost 2500 employees, spread its offices in several important cities and forged a reputation as the most reliable business outsourcing solution provider, catering to leading business houses like Spicejet, Godfrey Philips India, Whirlpool, Vodafone, Ecom Express, Yamaha, and Usha Shriram, to mention a few.

“We are proud of the fact that we are one of the few BPOs which is a 360-degree ITES organization focused only on providing the best

customer experience. We provide best of the infrastructure paired with latest telecommunication software to deliver a seamless service,” opines Ashwani Wadhwa, Chairman, Mas Callnet India. Mas Callnet is into true Vanilla BPO segment where it offers Inbound & Outbound contact channels along with best end-to-end customer life cycle management, Unique customized customer services solution on a ‘Pay as you go’ basis under one roof. In fact, Mas Callnet is one of the few Field Fulfillment services companies covering Background Verifications, Competitive Benchmarking, Business Opportunity Analysis, Surveys & more with a huge field force who are qualified in different arenas. Also, providing manpower to MNCs, MSMEs and startups, the company handles Payroll Management as well.

"We provide best of the infrastructure paired with latest telecommunication software to deliver a seamless service"

Superlative In-house Developed Technologies
Mas Callnet pairs requisite infrastructure with the latest technology and automation to deliver a seamless service and has been consistently investing in technology and automation to deliver world-class customer experience. The company delves deep into understanding every client’s requirements, who come from the diverse line of business and adapt to the various challenges that they may face or are currently facing. The effort of imbibing automation in its services is realized with the use of in-house technologies, including Voice and Data Applications, IVR solutions, Dialer and ACD solutions, CRM applications, and Lead

Management systems. All these offerings are provided in compliance with the statutory and regulatory authorities in various fields like Labour Laws, Software Licenses, Windows Licenses, and DOT Licenses and other TRAI related compliance policies.

Enabling Affordable Services to all Business
Not stopping there, the company brings-forth the affordability factor which can be used by both high-end businesses and MSMEs. This fact is realized through Dialdesk – the only true customer service tool on a ‘pay as you go’ model with 24/7 service to serve MSMEs, who don’t have a huge number of call volume. This unique cloud-based product is a foolproof, customizable and ready-to-use package that takes care of the critical customer interactions tasks of a business. This also includes a cloud-based CRM and AI with an eye on close looping to provide end-to-end solutions.


Deepak Kashyap, CEO

Thanks to its impeccable automated software, excellent knowledge, experience in various domains, and skilled manpower, Mas Callnet is rising as a one-stop-shop ITES organization for creating and running any type of customer interaction touch points.