Wok to Walk: Walking the Talk with Quick, Fresh, Healthy & Delicious Asian Recipes that Satisfy the Indian Palates

Gautam Kamra,General Manager

Gautam Kamra

General Manager

The Indian QSR space has seen tremendous growth over the past couple of years and the players in this space have now transformed into an integral part of an individual's routine. Acknowledging this immense scope and potential in the sector, many foreign and Indian players have started their operations in the Indian QSR space. With most of these outlets operating with the primary motive to earn a profit, there have been many controversies surrounding the quality and customer service in the sector. Bringing a change to this trend in the Indian QSR realm is Wok to Walk. After opening their first outlet in Amsterdam in 2004, the taste, quality and unique dining experience offered by Wok to Walk has attracted a ton of attention and now this global player is serving its tasty recipes in 100 plus outlets across the globe. The company is Europe's No.1 Wok Kitchen Chain and is also one among the leading brands in the US. Starting their Indian extension in 2017, Wok to Walk has been providing the Indian customers a 100 percent authentic and customizable eating experience.

The simplicity and authenticity of their concept have helped Wok to Walk to grow at an unprecedented rate in the Indian market. It is the motto of the company to offer the best for their customers and not only do they use super fresh ingredients in their products, but all their meals are also absolutely MSG-free. The brand follows a strict No MSG or Ajinomoto policy globally and this has
certainly helped them win the hearts of the food-loving Indians. "We have the experience and expertise of working in various countries and this has always been an advantage for us. After starting our operations in India we have seen various positive signs indicating the potential in the market. Within this short period of time, we have been able to create a large number of loyal customers who are delighted with what we are offering. Our USP of Quick, Fresh, Healthy, and Infinite Combinations has served us well to create a deep connection with our customers. Our 3 Step Menu gives complete flexibility to the customers to design their own meal or Wok Box. You choose what goes into your box. We just Wok it for you. You can create infinite combinations & enjoy total freedom for a perfect meal! We stir-fry the meal using our own technique and in less than 5 minutes, customers get their order." avers, Gautam Kamra, General Manager, Wok to Walk.

Owing to their international experience and expertise, Wok to Walk has been setting up successful franchises across the country and they offer end-to-end services for their franchises

Owing to their international experience and expertise, Wok to Walk has been setting up successful franchises across the country and they offer end-to-end services for their franchises. "Our services start from the time of conceptualization and we do various market research and data studies including competition analysis to help support our franchisees. Our corporate team helps the franchisees starting from site selection, training & marketing. We have a strong background in every domain and in every vertical we have reference materials and experts guiding us. All these are shared with our franchisees and this allows them to run their business without any glitches. We also give a 15-day operational training to our franchisees and our corporate team makes sure that critical vendors are introduced to the franchisee before starting the operations. Right before and at the time of opening, a `New Store Opening' team from the corporate office is deployed at a Franchise location. This team ensures smooth pre and post-launch operations. All this is coupled with a 3-tier marketing program aimed at brand awareness and customer acquisition through various online and offline marketing campaigns" says, Gautam.

Attributing its success to the employee & customer-centric approach, this award-winning QSR Chain is working hard to make the best out of the available opportunities in the Indian Market and plans to achieve its target of 50 plus outlets by 2022.