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Cover Story
United By Food India (UBF): A Brand Renowned For Fostering Innovation To Make Great Food And Greater Profits
Today, Indian fast food industry is set for exponential growth, owing to the rising disposable income of the middle class. Evolving lifestyles, urbanisation, and growing nuclear families have long supported the upward trend of the restaurant market in India. Investors are also seeing Indian market as an attractive market with its robust economic growth, rise on urbanisation, expenditure on food and dining out, and high presence of young customers who are more likely to spend more and try out different food options. Additionally, the growing exposure to the international cultures and lifestyles has led Indians to experiment with food; they are developing their tastes for different cuisines, apart from traditional Indian cuisine.
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